Prior to founding her own business, she was the global director of social media and digital marketing at the CFA Institute where she oversaw efforts to reach journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the direction of the financial services industry.

Marissa holds a Master of Public Administration from Fairleigh Dickinson University, where she graduated with Pi Alpha Alpha Honors. She received her B.A. in American Studies from Brandeis University where she was a starter on the Brandeis University softball team.